Think of the campaign as the foundation of your ad. When you decide to run an ad, you’ll always start with the campaign. Here, you’ll choose an advertising objective, like Promote Your Page, which defines what you want your ad to achieve. For example, if you promote your Page, your ad will be optimized to get more likes on your business’s Facebook Page.

Campaign checklist:

  1. Choose an objective.
  2. Start creating your ad set.
What’s an ad set?

An ad set tells your ad how to run. At the ad set level, you’ll create an audience for your ad using Facebook’s targeting options. You’ll define your audience by choosing things like location, gender, age and more. You’ll also create a budget and set a schedule for your ad and choose your placements.

Keep in mind that a campaign can include multiple ad sets, each with different targeting, scheduling and budgeting options selected.

Ad set checklist:

  1. Build your Audience.
  2. Set your budget and schedule.
  3. Optional: set your bid.
  4. Start creating your ad.
What’s an ad?

Your ad is what your customers or audience will see. At the ad level, you’ll choose your ads creative, which may include things like images, videos, text and a call-to-action button. Learn how to make design ads that work.

Keep in mind that you can have multiple ads within a single ad set.

Ad checklist:

  1. Upload an image, multiple images or a video.
  2. Fill in the details of your ad such as the text and header you want your ad to have.
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