You can control both when your ads run and how we approach delivering them.

Note: Your ad will be eligible to start running after we review and approve it. This review process typically takes up to 24 hours, although in some cases it may take longer. If you’ve scheduled your campaign to start immediately, it’ll start running once it’s been reviewed.

If you want an ad to run at a specific time, you can:

  • Create your ad in advance and turn it off
  • Set a schedule while creating your ad set

Create your ad in advance and turn it off

Once your ad is reviewed and approved, you can turn it on whenever you’re ready to start running it.

Set a schedule while creating your ad set

To set start and end dates/times, select Set a start and end date in the “Schedule” section of ad set creation and choose the start and end dates/times.

To schedule specific times of the day or days of the week to run your ad, make sure you’ve chosen a lifetime budget and then:

  1. Go to the “Ad Scheduling” section of ad set creation
  2. Select Run ads on a scheduleNote: You may need to click Show Advanced Options first
  3. Click the dropdown to decide if you want your schedule to correspond to the time zone of your ad account or the time zones of the people seeing your adsNote: You can also view your ad reports with either a “Time of Day (Ad Account Time Zone)” or “Time of Day (Viewer’s Time Zone)” filter – learn how
  4. Choose the times of day (in blocks of at least an hour each) and days of the week you want your ad to run

You can change your schedule at any time by editing your ad set.

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