At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists… Continue Reading How e-commerce navigation works
A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content. The survey polled 514 US adults who follow influencers/celebrities on social media. The chart below shows that Facebook-owned platforms dominate, followed by… Continue Reading Paid influencer posts are #ads
Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed… Continue Reading How to Optimize Page Load Time
Links have been an integral part of search engine rankings since Google created PageRank in 1996. In fact, using links as a measurement of a page’s importance was one of the major factors that allowed Google to come to dominate the search engine landscape. Despite the fact that links remain a core part of Google’s,… Continue Reading Building Links for SEO
The robots meta tag is an HTML tag that goes at a<head> of a page and provides instructions to bots. Like the robots.txt file, it tells search engine crawlers whether or not they are allowed to index a page. You can also use it to tell search engines whether or not to follow links on the page. Unlike… Continue Reading Importance of Robots Meta Tag and how they work?
Thanks Meta descriptions provide a short explanation of a page’s content. Search engines don’t use meta descriptions themselves as a ranking factor, but they do use them in combination with the title tag and URL of a page create its search snippet. Search snippets are the title and description displayed in search engine results. Search… Continue Reading What Are Meta Descriptions and How to Use Them for SEO
A robots.txt file is a text file stored in a website’s root directory that gives web crawlers directions regarding which pages, folders and/or file types they should or shouldn’t access to crawl and index. These instructions can include all bots, or provide guidance to specific user-agents. Robots.txt files use the Robots Exclusion Protocol developed in 1994 as… Continue Reading What Is Robots.txt?
The hreflang tag, like the canonical and pagination tags, is an HTML tag that indicates a relationship between two pages. In the case of hreflang, it says the two URLs house the same content in different languages, or in the same language but targeted at different geographical regions. When done correctly, each hreflang tag tells… Continue Reading Learn to use Hreflang in your advantage
Rank Brain is an artificial intelligence (AI) program used to help process Google search queries. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand. Site & Page Quality. Uses a set of signals to determine how trustworthy, reputable, or authoritative a source is. (One… Continue Reading Google Rank Brain
Four Americans have been charged for beating a mentally disabled man and showing it live on the internet. Police in Chicago say the African-Americans tied up the 18-year-old white victim, beat him, cut his hair until his scalp bled, and forced him to drink from a toilet. It is being described as despicable, sickening and… Continue Reading Should the internet and social media be policed?
When I am not editing and scheduling posts, managing the Marketing Nerds podcast or helping with events and webinars, I am helping clients around the world grow their social media, content, and search marketing presence under my agency. I have been working in digital marketing since 1999 and Radio journalism since 2000.
Siamak Kalhor Consulting LLC.
530 E. 8th street #400
Los Angeles Ca 90014