How e-commerce navigation works

At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and […]

Paid influencer posts are #ads

A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content. The survey polled 514 US adults […]

How to Optimize Page Load Time

Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous […]

Building Links for SEO

Links have been an integral part of search engine rankings since Google created PageRank in 1996. In fact, using links as a measurement of a page’s importance was one of the major factors that allowed Google to come to dominate […]

Importance of Robots Meta Tag and how they work?

The robots meta tag is an HTML tag that goes at a<head> of a page and provides instructions to bots. Like the robots.txt file, it tells search engine crawlers whether or not they are allowed to index a page. You can also use […]

What Are Meta Descriptions and How to Use Them for SEO

Thanks Meta descriptions provide a short explanation of a page’s content. Search engines don’t use meta descriptions themselves as a ranking factor, but they do use them in combination with the title tag and URL of a page create its […]

What Is Robots.txt?

A robots.txt file is a text file stored in a website’s root directory that gives web crawlers directions regarding which pages, folders and/or file types they should or shouldn’t access to crawl and index. These instructions can include all bots, […]

Learn to use Hreflang in your advantage

The hreflang tag, like the canonical and pagination tags, is an HTML tag that indicates a relationship between two pages. In the case of hreflang, it says the two URLs house the same content in different languages, or in the […]

Google Rank Brain

Rank Brain is an artificial intelligence (AI) program used to help process Google search queries. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand. Site & Page Quality. Uses […]

Should the internet and social media be policed?

Four Americans have been charged for beating a mentally disabled man and showing it live on the internet. Police in Chicago say the African-Americans tied up the 18-year-old white victim, beat him, cut his hair until his scalp bled, and […]