What’s a Facebook Ad campaign?

Think of the campaign as the foundation of your ad. When you decide to run an ad, you’ll always start with the campaign. Here, you’ll choose an advertising objective, like Promote Your Page, which defines what you want your ad to achieve. For example, if you promote your Page, your ad will be optimized to… Continue Reading What’s a Facebook Ad campaign?

Scheduling in Facebook Ad

You can control both when your ads run and how we approach delivering them. Note: Your ad will be eligible to start running after we review and approve it. This review process typically takes up to 24 hours, although in some cases it may take longer. If you’ve scheduled your campaign to start immediately, it’ll start running… Continue Reading Scheduling in Facebook Ad

How To Customize columns in Ads Manager

By customizing columns in Ads Manager, you can view specific data and learn if your campaigns are helping you meet your business goals. For example, if you want more people to view your video ad, you can customize the columns to show how many people watched your video. Click Campaigns, Ad Sets or Ads depending on what you want to… Continue Reading How To Customize columns in Ads Manager

How data sampling is used in Facebook Ad

Sampling may be used on unique metrics in Ads Manager, and the Ad Insights API. Unique metrics are metrics that refer to the number of unique people rather than the number of actions. Most unique metrics also contain the word unique (ex, unique link clicks), which makes them easy to spot. Using sampling on these metrics… Continue Reading How data sampling is used in Facebook Ad

What to expect from Social Media in 2018

#1: Pinterest Hones Ad Targeting I anticipate that Pinterest will get smarter and more efficient at keyword and visual search. In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the user’s smart feed with top pins that are relevant… Continue Reading What to expect from Social Media in 2018