How to Optimize Page Load Time

Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed… Continue Reading How to Optimize Page Load Time

Building Links for SEO

Links have been an integral part of search engine rankings since Google created PageRank in 1996. In fact, using links as a measurement of a page’s importance was one of the major factors that allowed Google to come to dominate the search engine landscape. Despite the fact that links remain a core part of Google’s,… Continue Reading Building Links for SEO

Importance of Robots Meta Tag and how they work?

The robots meta tag is an HTML tag that goes at a<head> of a page and provides instructions to bots. Like the robots.txt file, it tells search engine crawlers whether or not they are allowed to index a page. You can also use it to tell search engines whether or not to follow links on the page. Unlike… Continue Reading Importance of Robots Meta Tag and how they work?

What Are Meta Descriptions and How to Use Them for SEO

Thanks Meta descriptions provide a short explanation of a page’s content. Search engines don’t use meta descriptions themselves as a ranking factor, but they do use them in combination with the title tag and URL of a page create its search snippet. Search snippets are the title and description displayed in search engine results. Search… Continue Reading What Are Meta Descriptions and How to Use Them for SEO

What Is Robots.txt?

A robots.txt file is a text file stored in a website’s root directory that gives web crawlers directions regarding which pages, folders and/or file types they should or shouldn’t access to crawl and index. These instructions can include all bots, or provide guidance to specific user-agents. Robots.txt files use the Robots Exclusion Protocol developed in 1994 as… Continue Reading What Is Robots.txt?

Learn to use Hreflang in your advantage

The hreflang tag, like the canonical and pagination tags, is an HTML tag that indicates a relationship between two pages. In the case of hreflang, it says the two URLs house the same content in different languages, or in the same language but targeted at different geographical regions. When done correctly, each hreflang tag tells… Continue Reading Learn to use Hreflang in your advantage