Good morning Friends: As of today, My Radio Program on 670 AM KIRN will come to an end. It has been a wonderful 18 years, and I want to thank the thousands of listeners that have become a big part […]

What’s a Facebook Ad campaign?

Think of the campaign as the foundation of your ad. When you decide to run an ad, you’ll always start with the campaign. Here, you’ll choose an advertising objective, like Promote Your Page, which defines what you want your ad […]

Scheduling in Facebook Ad

You can control both when your ads run and how we approach delivering them. Note: Your ad will be eligible to start running after we review and approve it. This review process typically takes up to 24 hours, although in some cases […]

How To Customize columns in Ads Manager

By customizing columns in Ads Manager, you can view specific data and learn if your campaigns are helping you meet your business goals. For example, if you want more people to view your video ad, you can customize the columns […]

How data sampling is used in Facebook Ad

Sampling may be used on unique metrics in Ads Manager, and the Ad Insights API. Unique metrics are metrics that refer to the number of unique people rather than the number of actions. Most unique metrics also contain the word unique […]

What to expect from Social Media in 2018

#1: Pinterest Hones Ad Targeting I anticipate that Pinterest will get smarter and more efficient at keyword and visual search. In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based […]

Do your Internet Marketing Yourself

Why pay people do your marketing when Google is right there waiting for you. Consumers search for your services online every single day. Search engines such as Google want to give them the right results. Here are a few simple […]

Get High ROI from AdWords

Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. […]

Learn to use long-tail keywords

According to keyword volume data from Moz, these two phrases alone garner over 20,000 searches per month. And while they may not be the most competitive keywords you can find, they’re important to this industry — which does make them […]