Good morning Friends: As of today, My Radio Program on 670 AM KIRN will come to an end. It has been a wonderful 18 years, and I want to thank the thousands of listeners that have become a big part of my life, for their loyal support. Unfortunately, AM radio does not provide the platform… Continue Reading Sunshine

Think of the campaign as the foundation of your ad. When you decide to run an ad, you’ll always start with the campaign. Here, you’ll choose an advertising objective, like Promote Your Page, which defines what you want your ad to achieve. For example, if you promote your Page, your ad will be optimized to… Continue Reading What’s a Facebook Ad campaign?

You can control both when your ads run and how we approach delivering them. Note: Your ad will be eligible to start running after we review and approve it. This review process typically takes up to 24 hours, although in some cases it may take longer. If you’ve scheduled your campaign to start immediately, it’ll start running… Continue Reading Scheduling in Facebook Ad

By customizing columns in Ads Manager, you can view specific data and learn if your campaigns are helping you meet your business goals. For example, if you want more people to view your video ad, you can customize the columns to show how many people watched your video. Click Campaigns, Ad Sets or Ads depending on what you want to… Continue Reading How To Customize columns in Ads Manager

Sampling may be used on unique metrics in Ads Manager, and the Ad Insights API. Unique metrics are metrics that refer to the number of unique people rather than the number of actions. Most unique metrics also contain the word unique (ex, unique link clicks), which makes them easy to spot. Using sampling on these metrics… Continue Reading How data sampling is used in Facebook Ad

#1: Pinterest Hones Ad Targeting I anticipate that Pinterest will get smarter and more efficient at keyword and visual search. In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the user’s smart feed with top pins that are relevant… Continue Reading What to expect from Social Media in 2018

Why pay people do your marketing when Google is right there waiting for you. Consumers search for your services online every single day. Search engines such as Google want to give them the right results. Here are a few simple tips you can do yourself to make it easier for the search engines to promote… Continue Reading Do your Internet Marketing Yourself

Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. How do we know this? Well, WordStream (disclosure: I am an employee) analyzed 18,037 reports… Continue Reading Get High ROI from AdWords

According to keyword volume data from Moz, these two phrases alone garner over 20,000 searches per month. And while they may not be the most competitive keywords you can find, they’re important to this industry — which does make them competitive. But that set of keywords spawns other keywords with differing intents:   The green… Continue Reading Learn to use long-tail keywords