Good morning Friends: As of today, My Radio Program on 670 AM KIRN will come to an end. It has been a wonderful 18 years, and I want to thank the thousands of listeners that have become a big part of my life, for their loyal support. Unfortunately, AM radio does not provide the platform… Continue Reading Sunshine

Scheduling in Facebook Ad

You can control both when your ads run and how we approach delivering them. Note: Your ad will be eligible to start running after we review and approve it. This review process typically takes up to 24 hours, although in some cases it may take longer. If you’ve scheduled your campaign to start immediately, it’ll start running… Continue Reading Scheduling in Facebook Ad

How To Customize columns in Ads Manager

By customizing columns in Ads Manager, you can view specific data and learn if your campaigns are helping you meet your business goals. For example, if you want more people to view your video ad, you can customize the columns to show how many people watched your video. Click Campaigns, Ad Sets or Ads depending on what you want to… Continue Reading How To Customize columns in Ads Manager

How data sampling is used in Facebook Ad

Sampling may be used on unique metrics in Ads Manager, and the Ad Insights API. Unique metrics are metrics that refer to the number of unique people rather than the number of actions. Most unique metrics also contain the word unique (ex, unique link clicks), which makes them easy to spot. Using sampling on these metrics… Continue Reading How data sampling is used in Facebook Ad

What to expect from Social Media in 2018

#1: Pinterest Hones Ad Targeting I anticipate that Pinterest will get smarter and more efficient at keyword and visual search. In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the user’s smart feed with top pins that are relevant… Continue Reading What to expect from Social Media in 2018

Get High ROI from AdWords

Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. How do we know this? Well, WordStream (disclosure: I am an employee) analyzed 18,037 reports… Continue Reading Get High ROI from AdWords

About Me



When I am not editing and scheduling posts, managing the Marketing Nerds podcast or helping with events and webinars, I am helping clients around the world grow their social media, content, and search marketing presence under my agency. I have been working in digital marketing since 1999 and Radio journalism since 2000.

Siamak Kalhor Consulting LLC.

Tel: 323-657-7752

530 E. 8th street #400

Los Angeles  Ca 90014

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